An Herb by Any Other Name: How Bayleaf Came to Be

Naming your brand is one of the hardest parts of owning your own business. No, really. It tells you everything about the company, or at least that’s the idea. “Bayleaf” came to me rather organically.

Get used to the puns and food-related analogies. They’re part of my Charm™️.

So here’s how it happened.

I was working with my dear friend Casey, brand designer extraordinaire, on a vision board for my as-yet-named venture. She asked me to dream big and wide and to consider the…