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Ellie Scott

Naming your brand is one of the hardest parts of owning your own business. No, really. It tells you everything about the company, or at least that’s the idea. “Bayleaf” came to me rather organically.

Get used to the puns and food-related analogies. They’re part of my Charm™️.

So here’s how it happened.

I was working with my dear friend Casey, brand designer extraordinaire, on a vision board for my as-yet-named venture. She asked me to dream big and wide and to consider the colors, shapes, and patterns that appeal most to me.

“What do you mean I can’t pick paisley and Comic Sans?”

My head was in a very natural space, thinking curves and greens…

I’m going to be transparent about something, and I hope you’ll be kind and receptive. If you’re not, go talk to someone and find out why you’re being mean to strangers on the Internet.

Photo by John Silliman on Unsplash

Here goes.

In the year since founding Bayleaf Consulting, I have generated $0 in sales. If I’m being honest, I’m in the hole several hundred dollars for website upkeep. And the internal work I haven’t paid myself for? Thousands of dollars.

Yep. For real.

I’ve had work in the last year, but that work has been as Ellie the contractor, not Bayleaf Consulting. I’ve been keeping up with…

Image description: two sets of hands holding gray coffee mugs across from each other at a white table. Photo by Priscilla Du Preez on Unsplash

If you’re reading this, odds are you’ve had to apply for a job at some point. No doubt you’ve read some amazing listings that made you scramble to find your resume… and others that made you scramble far far away. I remember one that said “no jerks allowed,” and the company ended up being PACKED with jerks. But that’s a story for another time. And a STRONG beverage.

Hiring signs are waving like banners these days, and if you’re in the market to fill your team, you’ve probably got a listing or two out there. Please, please, PLEASE, for the…

Ok, maybe my mistake wasn’t THIS bad. This is truly an awful thing.

I’m new at this whole running a business thing. There’s a lot to learn, and I’m grateful for my first clients who are putting their trust in me. Y’all are real nice.

Sometimes it’s difficult to provide concrete examples in the service-based business world. These are abstract things we’re doing here: how do I show the end result of updating a software system or redesigning a training guide? I made a little boo boo this month, but I learned a big lesson from it.

Here’s what happened: I was working with my dear friend Brian on building a grant package…

When in doubt, sticky it out.

It seems I have a knack for embarking on endeavors I have to explain to people. Ok, maybe I just like explaining things. Project management sounds exactly like what it is: I manage projects. “But Ellie,” I hear you say, “couldn’t ANYTHING be a project?” Well, yes and no.

A project has a clear start and finish, a unique outcome, and defined limitations. As a general rule, anything you do on a regular basis is likely not a project.

Depending on your business, you might have one big project to work on or a bunch of little ones. Or you…

Ellie Scott

I founded Bayleaf Consulting so I could do cool projects with awesome humans. STL based, Shreveport bred. Ask me about the time I interned in a cemetery.

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